 |
Building a Digital Print Business: Strategy and Sales Approaches
Tuesday, February 12, 2008
In a
constant struggle to differentiate and sell more profitably we are
pushing ourselves to levels never before possible. We continue to
expand our knowledge and our creativity—through new technologies,
approaches to communications and marketing mindsets.
Digital
printing technology enables new applications that can differentiate any
campaign, program or project. From short run - to color - to even
personalized messages and images: the technology allows people to
communicate more effectively — but you need to have a business strategy
and effective sales approach to do it profitably.
Please join
Peter Muir, president of Bizucate and evangelist of effective design
and profitable communication campaigns as he takes you on a tour of
some of the strategies and sales approaches that have driven modest and
even incredible returns on effort and investment.
Your Members Will Learn:
- Attributes of successful digital print businesses
- Strategy development and implementation
- Product and service offerings
- Using a business development approach to some sales opportunities
|
|
|
|
Special Guest:
Peter Muir
President Bizucate
Peter Muir is a personal business coach for many people - constantly
challenging individuals to keep up with the needs of customers,
business and technology. He is the author of the Preflight Pocket
Primer and speaks regularly at trade events such as Graph Expo, Seybold
and Print. Peter has an MS in Printing Technology from Rochester
Institute of Technology.
His firm provides education, consulting, research and business
development services to the graphic communications industry. Peter is
deeply committed to people, education and technology and linking them
together to form continually successful businesses. Peter is an
internationally recognized speaker on a variety of topics including
business development selling strategies and speaks regularly at
industry events. Peter sums up his philosophy of business opportunity
through Bizucate's tagline, "Helping our customers grow their
customers' businesses."
And More...
|
Tuesday, February 12, 2008
2:00 to 3:00 p.m. EDT
Digital Print Webinars
 |
|
